Monday, October 26, 2009

New Tagline: Connect, Grow, Serve

I asked for input a few weeks back about a new tagline. I got some good input. People offered a number of creative ideas. One I liked the best was, Cedarbrook Church...know God, no guilt. I think that reflects well the spirit of who we are which is the purpose of a tagline.

After thinking about many options we settled on something more functional...Cedarbrook Church...connect, grow, serve. We had already decided that we would use these three words in brochures and on the website to help show movement within the church. We want people to understand that Cedarbrook is not about a Sunday meeting. People who want to engage at Cedarbrook should move beyond Sunday to connect with other people, grow deeper spiritually and start to serve others.
  • Connect: initially through Cedarbrook 101
  • Grow: primarily by joining a small group
  • Serve: in church ministries, Lend-a-Hand outreach and missions

Since we had already agreed to use these three words to show movement we decided it was best to simply use these words as our tagline...reinforcing the idea of movement rather than introducing a new idea altogether. We want to keep the messages simple and memorable so people know what step to take next to grow in God.

Thanks to those of you who shot me your ideas! It all went into the mix of decision making.